No idea. I've been getting one, two, three hits from disney.com since 3 to 4 months ago. At first I ignored it since I was posting about Disney's online games before the hits came.

Checking disney's site, I can't find where the link to my blog is coming from, and now that you mentioned it, seems like there is something going on.

I hope others can confirm this as well.

Last night I've received around 100 hits from disney.com as well. All hits came from the same IP, therefore I've blocked it.

its spam, and its been talked about so much elsewhere its googlable.

http://www.google.com/search?hl=en&lr=&q=spam+from+disney.com&btnG=Search

block the ips, not the referer, it will go away.