I was trying to post this as a reply to: http://forums.b2evolution.net/adding-post-excerpt-to-a but the post would not submit, so I'm creating a new post for it.
@tilqicom Does that snippet allow for the twitter:image portion of the card? It's always images that increase engagement the most.
Right now I'm faced with figuring out a workaround or moving yet another blog to wordpress, and changing development plans for another b2evo blog after the template has already been built.
@fplanque wrote earlier:
It's a bit tricky to do this by default because there are many different types of twitter cards and most users don't want any by default.
@fplanque et al... Unless you've done a scientific survey, I think that's a bit of a presumption. :) It may be safer to say that many users don't know what twitter cards are. If they knew, and understood how cards increase engagement, they would likely want them.
I hate to keep harping on how wordpress does all of these things right, but I kind of have to because I think b2evo needs to be focusing on this stuff a lot more. It's one of the main reasons wordpress is reaching 25% of blog market share and is setting a goal of 50%. Suffice it to say, wordpress users know what twitter cards are, and they use them because they increase engagement and click-through traffic.
https://wordpress.org/plugins/nextgen-facebook/ <-- active installs, 10,000+
https://wordpress.org/plugins/jm-twitter-cards/ <-- active installs, 10,000+
https://wordpress.org/plugins/twitter-cards-meta/ <-- active installs, 5,000+
182 wordpress plugins dealing specifically with twitter cards integration:
Over 1000 plugins for social media:
34,700,000 results for "wordpress twitter cards". That's a lot of interest in twitter cards
Here is the relevant page on twitter's site: https://dev.twitter.com/cards/types/summary
These 2 pages are very telling:
Notice that among wordpress' top development and growth concerns is social media integration. This comes directly from wordpress' ceo.
Notice how b2evolution has 0.1% market share.
Ask yourself an objective question: You know.. know.. that social media is everywhere. Entire generations are absolutely glued to it, day and night. What social-media integrated blog platform are they going to choose for their own blog, and why?
In summary, social media is the killer app that b2evo is neglecting. In my opinion, b2evo is promoting itself the wrong way, with multiple "posted on/via b2evo" mentions defaulted into twitter feeds and metatags and sidebars and footers and rss feeds. Free software or not, this.. annoys users. However, a fully developed and integrated social media functionality will advertise b2evo far more effectively simply from the sheer numbers who will find it a viable alternative to wordpress.
Thanks for reading.