[url=http://www.google.com/uds/solutions/wizards/dynamicfeed.html]Google AJAX Feed API[/url] - Dynamic Feed Control Wizard
"Embed a Dynamic Feed Control on your web page and let your users see customized views of the feeds. Customize how the dynamic feed control should be displayed, and this wizard will write the code for you."
May be worthwhile for some, especially if it's placed in a FreeHtml container.
Some one came up with another service, can't remember the details. For those interested there is Yahoo! pipes also: http://pipes.yahoo.com/pipes/ or see the wikipedia entry for Y! pipes: http://en.wikipedia.org/wiki/Yahoo!_Pipes
Have fun