#2 Feb 18, 2010 11:27
There is nothing wrong really. You site just isn't well optimised for the keywords "vibram five fingers". I would start by looking at your on-page SEO factors. If you do the search "birthday shoes" where do you come in the results? Position 1 - so right off the bat that tells you what your site is better optimised for other than "vibram five fingers". Once you have your site better optimised for "vibram five fingers" you then need to get going on the off-page factors and link building is the first thing you should be doing. As an example, the site in position one is http://www.vibramfivefingers.com/ and they have 14,500 back links to their domain with a good percentage linking back to them as "vibram five fingers". You have far less back links to your domain (2,790) and the majority of them are linking back as "birthday shoes" or "vibram five finger fan site" for which you come at position 1 again.
That should give you enough to go on for a while :)